The platform is rolling out a new feature that enables them to reduce the volume of AI-made content appearing in their feeds. This initiative comes as the company disclosed that it presently contains in excess of 1 bn content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the coming weeks before a global release. This advancement comes amid a surge in content created by AI, spurred by recent AI video creators.
AI Content on Other Platforms
Recent reports that approximately a tenth of the most rapidly expanding video streams on a competing service primarily display AI-generated videos. A large amount of this material is deemed mass-produced AI material, a phrase for poor-quality, bulk-generated content that is typically nonsensical or surreal.
Our research shows that numerous viewers like content made with AI tools, ranging from digital art to educational videos, and we aim to provide users the power to increase or decrease of that, based on their own preferences,” said a platform representative.
Scale of AI Content
The service shared that there are presently 1.3 billion videos on its app tagged as made with AI. In total, more than 100 m pieces of content are uploaded to the app daily, making clips made by AI a relatively small portion of its complete catalog.
How to Adjust Settings
Users will be capable of limit or boost the level of artificial media they see by opening the “manage topic” option in the app and choosing AI-made media. Other topics that are already be adjusted under the tool include politics, style, aesthetics, and dance.
AI Disclosure Rules
Its rules require content makers to tag “realistic” artificially created content, and it prohibits malicious fake videos of well-known individuals or emergencies. Any realistic artificial content that is not labeled can be taken down under its user guidelines.
In addition, the platform will henceforth add an “AI-made” label to content produced via its own AI tools, or identified by an collaborative effort for recognizing content made by AI. This action is aimed to stop users from trying to bypass the disclosure requirement.
Responsible AI Funding
TikTok is additionally launching a two million dollar educational fund for professionals and organizations to develop informative material about using AI responsibly. This initiative will assist non-profit groups specializing in training computer science.
Content Safety Approach
The video-sharing app has supported its content review process, following debate over plans to cut jobs for hundreds of safety staff in the UK. The company is set to reduce a significant number of roles in its content moderation department in its British office, with trade unions and online safety experts voicing alarm that humans are being replaced by automated systems.
A company official clarified that people-led review would remain essential, but automated tools can shield workers by filtering out the most graphic content prior to it has to be seen by staff. The platform stated a notable drop in shocking and graphic content handled by content reviewers over the past year due to the use of its AI tools.
We believe it is crucial to balance staff and AI to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we also think it’s extremely critical to minimize viewing of dangerous material as quickly as possible, which is where a extensive automated help is making a difference process content quickly.”
